After Marty worked in a fast- food restaurant for three years to pay for his college tuition, he vowed never to work in another restaurant. But after graduation, when he returned home, the only job offer Marty could get was managing the local Burger King. Marty's acceptance of this job is referred to as __________.
A)cognitive discrepancy
B)an approach- avoidance conflict
C)cognitive dissonance
D)behavioral inconsistency

Question

Quizplus · Accepted Answer

Marty's acceptance of the job at Burger King despite his vow never to work in a restaurant again creates a situation where his beliefs and actions are inconsistent. This inconsistency leads to cognitive dissonance, a psychological discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, or emotional reactions).

After Marty Worked in a Fast- Food Restaurant for Three