When there is inconsistency between an individual's attitude and behavior, he or she tends to correct it by altering either the attitude or the behavior or by developing a rationalization for the discrepancy.

Question

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This phenomenon is known as cognitive dissonance, where individuals strive to maintain consistency between their attitudes and behaviors, and when inconsistencies arise, they may change their attitudes, behaviors, or rationalize the discrepancy to reduce the discomfort caused by the dissonance.

When There Is Inconsistency Between an Individual's Attitude and Behavior