The tendency for people to base their judgments on information that is readily available is known as
A)representative heuristic.
B)availability heuristic.
C)escalation of commitment.
D)optimal decision making.

Question

Quizplus · Accepted Answer

The availability heuristic is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision. People tend to overestimate the importance of information that is available to them.

The Tendency for People to Base Their Judgments on Information