Herbert Simon found that decision makers will often focus on easy- to- find choices- ones that tend to be highly visible.

Name: Herbert Simon found that decision makers will often focus on easy- to- find choices- ones that tend to be highly visible.
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Herbert Simon introduced the concept of "bounded rationality," which suggests that decision makers operate under constraints that limit their ability to process all available information, leading them to focus on more readily accessible or visible choices.

Herbert Simon Found That Decision Makers Will Often Focus on Easy-