The Likert scale has several advantages. Which of the following is not an advantage?
A) Respondents readily understand how to use the scale.
B) It is easy to construct and administer.
C) It is suitable for mail, telephone, or personal interviews.
D) It does not require a pretest of the adjectives or phrases to ensure bipolarity.

Question

Quizplus · Accepted Answer

The Likert scale typically requires pretesting to ensure that the adjectives or phrases used are appropriate and effectively capture the intended bipolarity of the scale.

The Likert Scale Has Several Advantages