Mail surveys are, typically, more effective in industrial international marketing research.

Question

Quizplus · Accepted Answer

Mail surveys are often used in industrial international marketing research because they may be more effective in reaching a specific target audience, such as business-to-business customers. However, the effectiveness of any research method depends on various factors, including the research objectives, target population, response rate, and budget constraints. Therefore, it is necessary to consider multiple data collection methods and choose the best approach accordingly.

Mail Surveys Are, Typically, More Effective in Industrial International Marketing