The section of the marketing research report contains a description of the theoretical foundations that guided the research, any analytical models formulated, research questions, hypotheses, and the factors that influenced the research design.
A) problem definition
B) research design
C) approach to the problem
D) both A and B

Question

Quizplus · Accepted Answer

The "approach to the problem" section typically includes the theoretical foundations, analytical models, research questions, hypotheses, and factors influencing the research design.

The Section of the Marketing Research Report Contains a Description