Best Western suggested that their hotels do which of the following to cater to the "mature traveler"?
A) Always depict older customers as active, healthy and involved
B) Keep ads and collateral pieces upbeat and positive
C) Use language that is sensitive to mature audiences
D) Emphasize convenience
E) All of the above
Correct Answer:
Verified
Q27: A package is defined as:
A) Coupons to
Q28: Which theory holds that behavior is a
Q29: When developing packages, one should:
A) Ensure packages
Q30: Cognitive dissonance is defined as:
A) A state
Q31: FIT stands for:
A) First independent travelers
B) Fine
Q33: The process of selective choice represents a
Q34: Travelers can be segmented into:
A) Resort and
Q35: A reference group may be defined as:
A)
Q36: The "hierarchy of needs" is introduced by
Q37: The process of selective choice is as
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