A loyalty program is defined as:
A) A strategy undertaken by a firm to manage the three components of the loyalty circle in order to create a bond with the customer
B) The emotional and psychological factors that build real commitment
C) Both A & B
D) None of the above
Correct Answer:
Verified
Q12: The first two rungs of the customer
Q17: There is a school of thought that
Q18: Trust is an antecedent of loyalty because
Q19: Relationship marketing and cultivating and maintaining customer
Q21: In the loyalty circle, value added features
Q23: Employee relationship marketing is often referred as:
A)
Q24: The main function of the loyalty circle
Q25: Frequency programs:
A) May see in increase in
Q26: Value-recovery strategies are designed to:
A) Rectify a
Q27: Loyalty programs:
A) Are mostly about promotion.
B) Show
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