It is sufficient to have a marketing plan that is a description of the facility, a list of possible competitors and their facilities, an advertising and sales plan and a forecast and budget.

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Quizplus · Accepted Answer

A comprehensive marketing plan should also include target market analysis, marketing objectives, positioning, marketing mix strategies (product, price, place, promotion), and metrics for evaluating performance, not just the components listed.

It Is Sufficient to Have a Marketing Plan That Is