One of the critical points of creating a sales promotion is to make sure that you do not alienate and lose customers because you can not fulfill the demand.
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Q10: One goal of the communications mix is
Q11: There is only one reason to create
Q12: Many promotions break down when employees fail
Q13: Sales promotions should be single minded and
Q14: The example in the text about the
Q16: Conducting research to evaluate a promotion might
Q17: Promotions are usually best left to conventional
Q18: Merchandising has one distinct and overall purpose:
Q19: An example of a sales promotion is
Q20: A break-even analysis should be conducted early
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