"All communications between the firm and the target market that increase the tangibility of the product/service mix, that establish or monitor consumer expectations, or that persuade customers to purchase" is a definition of:

Question

Quizplus · Accepted Answer

This definition describes the communications mix, which encompasses all forms of communication a firm uses to convey messages about its products or services to the target market. This includes advertising, sales promotion, personal selling, public relations, and direct marketing, all aimed at increasing product tangibility, establishing or monitoring consumer expectations, and persuading customers to purchase.

"All Communications Between the Firm and the Target Market That