The term "commodity status" means your product has risen above the competition by being unique and different.
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Q10: According to the textbook, salient attributes are
Q11: Subjective positioning is concerned with both the
Q12: Positioning is how an individual brand is
Q13: Attributes can be further categorized by: salience,
Q14: According to the textbook positioning is so
Q16: Market positioning is about creating the perception
Q17: One approach is to position by price/quality.
Q18: The first step in repositioning is to
Q19: Positioning is only used in the context
Q20: Effective positioning will create an image, differentiate
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