Which type of positioning is concerned with the physical characteristics and functional features of a product?
A) Competitive positioning
B) Objective positioning
C) Tangible positioning
D) Subjective positioning
Correct Answer:
Verified
Q17: One approach is to position by price/quality.
Q18: The first step in repositioning is to
Q19: Positioning is only used in the context
Q20: Effective positioning will create an image, differentiate
Q21: When is repositioning necessary?
A) When the hospitality
Q23: What customer attributes are important when positioning?
A)
Q24: In what way does perceptual mapping help
Q25: According to Dr. Aaker, what are the
Q26: How many major types of positioning were
Q27: Which of these is concerned about the
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