The procedures for repositioning follow the order:
I. Measure to see if the position has significantly changed in the desired direction
II. Initiate the repositioning campaign based on the three criteria of effective positioning
III. Make sure the product is truly different for the repositioning
IV. Determine what position you wish to occupy
V. Determine the present position
A) V, III, IV, II, I
B) V, IV, III, II, I
C) VI, V, III, II, I
D) I, II, III, IV, V
Correct Answer:
Verified
Q38: The two main types of positioning in
Q39: What is the "vis-à-vis the competition" positioning
Q40: In order to have an effective positioning
Q41: The "art of repositioning" rests on:
A) A
Q42: The textbook used Carnival Cruise Lines as
Q44: Internal positioning analysis:
A) Can use positioning maps
B)
Q45: The text offered a detailed description of
Q46: Positioning is in:
A) The product
B) Management's mind
C)
Q47: What are the different kinds of hospitality
Q48: For good positioning a firm should:
A) Differentiate
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