The evidence from watches,pens,and cigars is that the best segments of a declining industry in which to be located are usually the low-price segments that cater to the mass market.

Question

Quizplus · Accepted Answer

In declining industries, the high-price segments that cater to niche markets often remain profitable, as they serve customers who value quality and are less price-sensitive.

The Evidence from Watches,pens,and Cigars Is That the Best Segments