A change in the external environment creates competitive advantage either because some firms by responding more effectively than others to the firm or because the change has differential effects upon competing firms.

Question

Quizplus · Accepted Answer

A change in the external environment can create a competitive advantage if a firm can respond more effectively than its competitors, or if the change affects competing firms differently. This can lead to a firm gaining a stronger market position or increased profitability.

A Change in the External Environment Creates Competitive Advantage Either