Advertising costs as a percentage of sales revenue for soft drink brands with large market shares (such as Coca-Cola and Pepsi-Cola)are lower than for brands with small market shares (Dr.Pepper,Schweppes,Fresca).This is because:

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Advertising campaigns often require a minimum budget, which means that larger brands can spread these fixed costs over a larger sales base, resulting in a lower percentage of sales revenue spent on advertising compared to smaller brands.

Advertising Costs as a Percentage of Sales Revenue for Soft