_____ characteristics are qualitative rather than quantitative and include values,beliefs,goals,and lifestyles.
A)Demographic
B)Geographic
C)Psychographic
D)Geodemographic

Question

Quizplus · Accepted Answer

Characteristics such as values, beliefs, goals, and lifestyles are not measurable in numerical terms and are therefore considered psychographic characteristics. Demographic characteristics (A) refer to observable and measurable data such as age, gender, income, and education level. Geographic characteristics (B) refer to location-based data such as region, city, or neighborhood. Geodemographic characteristics (D) are a combination of both demographic and geographic data to segment consumers based on where they live and their lifestyle choices.

_____ Characteristics Are Qualitative Rather Than Quantitative and Include Values,beliefs,goals,and