Historically, more money has been budgeted for mass media advertising than for sales promotion.
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Q5: One advantage of using sweepstakes and contests
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Q8: It is estimated that almost one-fourth of
Q10: Sales promotion can provide an affiliation value
Q11: Sales promotion is the use of incentive
Q12: One advantage of sales promotion is that
Q14: The only medium that places the advertising,
Q15: Sales promotion can attract attention and motivate
Q16: A manufacturer of dental care products sets
Q18: Sales promotion is generally used as a
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