Several factors have affected sales promotion in organizations, in recent years.Pressure from stockholders to produce high quarterly revenue, marketing plans based on quick results, and a bottom-line mentality have all contributed to a:

Question

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The pressure to produce high quarterly revenue and marketing plans based on quick results indicate a short-term orientation rather than a focus on brand image or strong consumer bond. A bottom-line mentality also suggests a focus on immediate financial results rather than a sense of creative innovation.

Several Factors Have Affected Sales Promotion in Organizations, in Recent