A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly defined market of people interested in the culinary arts.The company would be best advised to use:

Question

Quizplus · Accepted Answer

Cable television allows for more targeted advertising and the ability to reach a specific audience. This would be the best option to reach the narrowly defined market of people interested in the culinary arts. Local television may be too broad and not reach the specific target audience. Off-network and first-run syndicated television shows may not be related to the culinary arts and therefore not effective in reaching the target market.

A Company Sells Exotic Herbs and Spices for Cooking and Wants