is the gross number of advertising exposure opportunities delivered by the media vehicles in a schedule.
A) Big data
B) Effective reach
C) Message weight
D) Effective frequency
Correct Answer:
Verified
Q45: Which of the following measures media weight
Q49: A manufacturer of a brand of high-end
Q52: A client agrees to launch a new
Q53: An owner of a city-wide grocery chain
Q55: A children's apparel manufacturer promotes its clothes
Q56: A media buyer places an ad for
Q57: The forgetting function is based on a
Q58: In the world of advertising and promotion,
Q59: Overall, computer modeling:
A)helps replace planning and sound
Q60: _ of an ad is the average number
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