Manuel wants to buy a Sony PlayStation because his friends have several versions of this technology and he has enjoyed playing games with them.However, he is distracted by the ads for other games and is not sure which product to purchase.In this scenario, Manuel is encountering:
A) cognitive dissonance.
B) a high degree of brand loyalty.
C) advertising clutter.
D) predecisional distortion
Correct Answer:
Verified
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