Scenario 5-5
Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like.Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy.After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost
$100.
-(Scenario 5-5) Which of the following best describes Jerome's mode of consumer decision making in buying a blender?

Question

Quizplus · Accepted Answer

Jerome engaged in extended problem solving because he spent time researching and evaluating different blender brands and models before making a decision. He also sought input from his friends. Limited problem solving and low involvement decision making would involve less effort and deliberation. Predecisional distortion is not applicable in this scenario since there is no indication that Jerome had any biases or preconceptions affecting his decision.

Scenario 5-5 Jerome Was Preparing to Host a Graduation Party for His