A company's sales potential would be equal to market potential if ________.
A) the marketing expenditure of the company is reduced to zero
B) industry marketing expenditures approach infinity for a given marketing environment
C) the market is non expansible
D) market minimum is equal to market potential
E) the company gets 100 percent share of the market

Question

Quizplus · Accepted Answer

Sales potential would be equal to market potential only when the company is able to capture 100 percent of the market share. In this scenario, the market potential would be fully converted into sales potential. Thus, E is the best choice.

A Company's Sales Potential Would Be Equal to Market Potential