Which of the following gains the most benefit from introducing a frequency program?
A) the first company to introduce a frequency program in an industry
B) the fast follower, the second to introduce a program in an industry
C) the industry sales leader
D) the niche player in the industry
E) the low-cost leader in the industry

Question

Quizplus · Accepted Answer

The first company to introduce a frequency program in an industry gains the most benefit because it can establish customer loyalty and differentiate itself from competitors before they have a chance to launch similar programs. This early mover advantage allows the company to capture and retain a larger share of the market.

Which of the Following Gains the Most Benefit from Introducing