When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?
A) differentiated marketing
B) affiliate marketing
C) guerrilla marketing
D) affinity marketing
E) grassroots marketing

Question

Quizplus · Accepted Answer

Nike is using grassroots marketing by establishing relationships with customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them. This approach helps the company to connect with customers in a more personal and authentic way, building brand loyalty through community engagement.

When Nike Attempts to Get Close to Its Customers at the Local