Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________.
A) the level of disposable income earned by the target group
B) customer differences
C) the cost-benefit relationship of narrowing the target market
D) customer complaints
E) saturated markets

Question

Quizplus · Accepted Answer

Regardless of the type of segmentation scheme used, the main goal is to identify differences among customers and adjust the marketing program to meet their needs and preferences. This is the key to successful segmentation and targeting. Factors such as disposable income, cost-benefit relationships, customer complaints, and saturated markets may also be considerations, but they are not the primary focus of segmentation.

Regardless of the Type of Segmentation Scheme Used, the Key