If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.
A) demographic
B) psychographic
C) geographic
D) cultural
E) behavioral

Question

Quizplus · Accepted Answer

The marketer has chosen geographic segmentation by dividing the market based on neighborhood locations. Demographic segmentation is based on characteristics such as age, gender, income, etc. Psychographic segmentation is based on personality, values, and lifestyle. Cultural segmentation is based on beliefs, customs, and values of different cultural groups. Behavioral segmentation is based on the behavior and actions of consumers towards a product or service. None of these methods are directly related to neighborhood location.

If a Marketer Decides to Segment a Market Based on Neighborhoods