When a consumer expresses thoughts,feelings,images,experiences,beliefs associated with the brand,the consumer is expressing ________.
A) brand knowledge
B) ethnocentric bias
C) self-serving bias
D) cognitive dissonance
E) brand identity

Question

Quizplus · Accepted Answer

When a consumer expresses thoughts, feelings, images, experiences, and beliefs associated with a brand, they are expressing brand knowledge. Brand knowledge refers to all the information and experiences that consumers have about a brand, including its attributes, benefits, associations, and experiences associated with it. This concept is important because it helps marketers understand how consumers perceive and interact with their brands.

When a Consumer Expresses Thoughts,feelings,images,experiences,beliefs Associated with the Brand,the Consumer