Services high in ________ have characteristics that the buyers can evaluate before purchase.
A) search qualities
B) experience qualities
C) credence qualities
D) privacy qualities
E) storing qualities

Question

Quizplus · Accepted Answer

Search qualities refer to tangible attributes of a service that can be evaluated before purchase, such as price, brand reputation, and features. This makes it easier for buyers to assess the value of the service and make an informed decision. Experience qualities refer to aspects of a service that can only be evaluated during or after consumption, while credence qualities are difficult to evaluate even after consumption. Privacy and storing qualities are not commonly used to categorize service characteristics.

Services High in ________ Have Characteristics That the Buyers Can