Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.
A) trial qualities
B) search qualities
C) experience qualities
D) privacy qualities
E) credence qualities

Question

Quizplus · Accepted Answer

Services high in credence qualities are those that are difficult for the buyer to evaluate even after they have been consumed. These services often require a high level of trust in the service provider, such as medical or legal services, which are difficult for the consumer to verify on their own. Trial qualities refer to the ability for the consumer to evaluate a service before purchasing it, search qualities are easily evaluated before purchase, experience qualities are evaluated during and immediately after consumption, and privacy qualities are related to the level of confidentiality provided by the service.

Services High in ________ Are Those Services That Have Characteristics