________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.
A) Perceived-value
B) Value
C) Going-rate
D) Auction-type
E) Markup

Question

Quizplus · Accepted Answer

Perceived-value pricing takes into account the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem. It is based on the idea that customers will pay a higher price for a product that they perceive as having a higher value.

________ Pricing Takes into Account a Host of Inputs, Such