A formal agreement that commits two or more companies to exchange or share their resources in order to produce and market a product is known as a:
A)Boundaryless organization
B)Strategic alliance
C)Joint venture
D)B2B network structure
E)Permanent venture

Question

Quizplus · Accepted Answer

A strategic alliance is a formal agreement between two or more companies to work together towards a common goal. In this case, the companies agree to exchange or share their resources in order to produce and market a product. Joint ventures and permanent ventures also involve collaboration between companies, but they typically involve more long-term commitment and investment. B2B network structure is a model for organizing business relationships, but it does not necessarily involve a formal agreement for resource sharing. A boundaryless organization is a management concept, but it does not necessarily involve collaboration with other companies.

A Formal Agreement That Commits Two or More Companies to Exchange