Beatrice runs a small gardening supplies retail outlet. She is looking for store fixtures that are durable, easy to clean and portable. She attended the 2003 Store Fixtures Trade Show and asked several of her colleagues for recommendations. She is MOST likely to be in which stage of business buying?

Question

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Beatrice is already aware of the need for store fixtures and has a general idea of what she wants. She attended a trade show and asked for recommendations from colleagues, which means she is in the information/supplier search stage of business buying.

Beatrice Runs a Small Gardening Supplies Retail Outlet