Advertising messages for low- involvement products typically use:
A) short messages highlighting as many key benefits as possible.
B) messages designed to change beliefs and attitudes to the brand.
C) short messages with few key points and symbolic imagery.
D) persuasive arguments outlining reasons why consumers should switch brands.
E) all of the above

Question

Quizplus · Accepted Answer

Low-involvement products are those products that consumers do not spend much time thinking about before purchasing. Therefore, advertising messages for low-involvement products typically use short messages with few key points and symbolic imagery as they are easy to process and remember. Choice A and D are not suitable for low-involvement products as they require a more cognitive and persuasive approach. Choice B is more appropriate for high-involvement products where consumers spend time researching before making a decision. Therefore, the best choice is C i.e. short messages with few key points and symbolic imagery.

Advertising Messages for Low- Involvement Products Typically Use