Consumers, engaged in low- involvement purchase decisions where they perceive significant differences between brands in the category, are highly likely to engage in brand switching. This purchase situation is known as:
A) high engagement buying behaviour.
B) variety seeking buying behaviour.
C) dissonance reducing buying behaviour.
D) habitual buying behaviour.
E) complex buying behaviour.

Question

Quizplus · Accepted Answer

The purchase situation described in the question, where consumers perceive significant differences between brands in the category but are engaged in low-involvement purchase decisions, is characteristic of variety seeking buying behaviour. This behaviour is characterized by consumers who are not loyal to any particular brand in the category and are always seeking new experiences and stimuli. They are likely to switch between brands frequently and are open to trying new products.

Consumers, Engaged in Low- Involvement Purchase Decisions Where They Perceive