Jacob's girlfriend has been throwing out hints that she wants a cat as a birthday present. She did not specify a breed. Jacob has never bought a cat before and can't tell the difference among a Manx, a Himalayan, or a Persian. To Jacob, a cat is a cat even if it does cost $200, as do the pedigree cats he finds at the pet store. Jacob buys the first cat he sees that isn't making a lot of racket. Jacob engages in ____behaviour.
A) dissonance- reducing buyer
B) complex buying
C) variety seeking buyer
D) habitual buyer
E) luxury- seeking

Question

Jacob's girlfriend has been throwing out hints that she wants a cat as a birthday present. She did not specify a breed. Jacob has never bought a cat before and can't tell the difference among a Manx, a Himalayan, or a Persian. To Jacob, a cat is a cat even if it does cost $200, as do the pedigree cats he finds at the pet store. Jacob buys the first cat he sees that isn't making a lot of racket. Jacob engages in  ____behaviour.
A) dissonance- reducing buyer
B) complex buying
C) variety seeking buyer
D) habitual buyer
E) luxury- seeking

Quizplus · Accepted Answer

Jacob is engaging in dissonance-reducing buying behavior because he is making a purchase decision with little perceived difference among the options and is likely to experience post-purchase dissonance due to the high cost and lack of specific preference.

Jacob's Girlfriend Has Been Throwing Out Hints That She Wants