The BCG growth- share matrix classifies four types of SBUs. They are __________, _________ ,_________, and _________.
A) product; price; promotion; placement
B) sales; market share; price; promotion
C) market penetration; market development; product development; diversification
D) planning; organising; leading; controlling
E) stars; cash cows; question marks; dogs
Correct Answer:
Verified
Q14: The type of planning that identifies the
Q15: Specific skills and capabilities that enable a
Q16: In the 1980s and 1990s, the Coca-
Q17: While each of the divisions that comprise
Q18: A group of customers who respond in
Q20: A company that sells across the country
Q21: Relative market share, plotted on the horizontal
Q22: The_ organisational system's main advantage is that
Q23: In the BCG approach, _ are high-
Q24: The collection of businesses and products that
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