After a company has decided which market segments to enter, the next step is to decide how it will differentiate its market offerings for each targeted segment and what positions it wants to occupy in those segments.

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This statement is true. Once a company has identified the market segments it wants to target, it needs to develop differentiated offerings for each segment and decide on the position it wants to occupy in that segment. This is a crucial step in developing a successful marketing strategy.

After a Company Has Decided Which Market Segments to Enter