Online retailer, Amazon.com, offers its customers music, videos, gifts, toys, consumer electronics, and office products, among other product items. Based on the customer's prior purchase history, the company recommends related CDs, books, or videos that might be of interest. This helps Amazon.com capture a greater_________ .
A) value proposition
B) customer base
C) share of customer
D) social network
E) customer ownership

Question

Quizplus · Accepted Answer

By recommending related products based on the customer's prior purchase history, Amazon.com is able to capture a greater share of the customer's spending, increasing their share of customer.

Online Retailer, Amazon