A key challenge for marketers of pleasing products is to add long- run benefits without sacrificing the product's current market appeal.

Question

Quizplus · Accepted Answer

This statement is true. Marketers need to find a way to incorporate long-term benefits while still maintaining the product's current appeal to customers. This can often be a difficult task, as adding too many long-term benefits can potentially harm the immediate appeal of the product to consumers.

A Key Challenge for Marketers of Pleasing Products Is to Add