Having a sense of mission is a principle of enlightened marketing.

Name: Having a sense of mission is a principle of enlightened marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Having a sense of mission is one of the six principles of enlightened marketing, as defined by philosopher and marketing guru Philip Kotler. A sense of mission involves aligning the company's goals and values with the greater good of society and the planet.

Having a Sense of Mission Is a Principle of Enlightened