Firms which accept the higher costs associated with creating separate marketing mixes for each foreign market in the hopes of earning higher market shares and profits are using a marketing mix that is:
A) adapted.
B) uniform.
C) premium.
D) standardised.
E) none of the above

Question

Quizplus · Accepted Answer

The firms which accept higher costs associated with creating separate marketing mixes for each foreign market are using an adapted marketing mix strategy. This strategy involves modifying elements of the marketing mix including product, price, promotion, and distribution to meet the specific needs and preferences of each foreign market. This approach allows firms to better appeal to the unique characteristics of each market and potentially earn higher market shares and profits.

Firms Which Accept the Higher Costs Associated with Creating Separate