Changing the product to meet local conditions or wants is involved in:
A) product expansion.
B) product standardisation.
C) product adaptation.
D) product invention.
E) straight extension.

Question

Quizplus · Accepted Answer

Product adaptation involves changing the product to meet the specific needs or wants of a particular market or culture. This can include altering its design, features, packaging or promotion to make it more appealing or suitable for a particular market. Product expansion involves adding new products or product lines to the existing range of offerings. Product standardisation involves keeping the product the same across all markets, whereas product invention involves creating a completely new product. Straight extension involves launching the same product in a new market without any changes.

Changing the Product to Meet Local Conditions or Wants Is