A company that mounts a frontal or encirclement attack on the leader in all markets in order to increase its market share and market coverage is known as a:
A) global leader.
B) global follower.
C) global nicher.
D) global challenger.
E) none of the above

Question

Quizplus · Accepted Answer

A company that mounts a frontal or encirclement attack on the leader in all markets in order to increase its market share and market coverage is known as a global challenger. Global leader refers to the company which is leading in the market. Global follower refers to a company that follows the strategies of the leader. Global nicher refers to a company that focuses on a narrow market segment where it can be a market leader. Therefore, D is the correct answer.

A Company That Mounts a Frontal or Encirclement Attack on the Leader