The international marketer must take a whole- channel view of the problem of distributing products to final consumers.

Name: The international marketer must take a whole- channel view of the problem of distributing products to final consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement is true. International marketers have to consider the entire channel, including intermediaries, to ensure the efficient and effective distribution of products to end users in different markets.

The International Marketer Must Take a Whole- Channel View of the Problem