Michelin Tyres has commercials featuring diaper- clad babies sitting in Michelin Tyres. A voiceover tells you the tyres are more expensive than many brands but that what is riding on them is priceless. This is an example of a(n)_________ appeal.

Question

Quizplus · Accepted Answer

The commercial is using emotional appeal by showing cute babies to connect with the viewers' emotions and emphasizing the importance of safety on the road, which is something priceless. The commercial is not using discriminant, social, rational, or moral appeals.

Michelin Tyres Has Commercials Featuring Diaper- Clad Babies Sitting in Michelin