The qualitative value of a medium's capacity to deliver relevant messages to an attentive and interested audience is known as:

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Media impact refers to the effectiveness of a medium to convey a message to its intended audience. It takes into consideration the qualitative aspect of the medium's capacity to deliver relevant messages to an attentive and interested audience, and not just the quantitative aspect such as reach or frequency. Media interactivity, on the other hand, pertains to the level of engagement between the audience and the medium, while media reach and frequency refer to the extent and repetition of the medium's exposure to the audience.

The Qualitative Value of a Medium's Capacity to Deliver Relevant